Clothes for Little World Changers.

  • we believe in prints inspired by childhood passions, for girls AND boys. no more dinosaurs for boys and princesses for girls! we focus on inclusive prints for all kids, no matter what their interests and dreams.

  • small-batch!? yes, indeed! everything we sell is handmade by seamstresses in north carolina. every piece has to meet the highest quality standards - after all, we know kids are rough on clothes, and our pieces need to hold up! our clothes are made of the highest quality materials, so they're ready to place in the keepsake box and last for years to come.

  • lovingly crafted with ethical production in mind, our pieces are made in the USA with organic cottons, and high-quality, eco friendly inks.

  • "Astrid And Friends is the BEST kids clothing brand I’ve ever found. The styles are all classics but with a sprinkle of whimsy and are eye catching in all the best ways. The outfits not only look adorable, they are also durable, high quality and wash well; but most importantly they quickly become “the favorite” outfits so I know we are getting great value for money cause they certainly all get worn over and over again."

  • "Clothing is the cutest around and the quality is unmatched!! The customer service is on point and I highly recommend Astrid and Friends."

  • "If you’re looking for quality, unique, sustainable, hand-made clothing for your littles, look no further. Astrid & Friends is the best of the best. Every piece my daughter owns has held up to toddler wear & tear and stayed beautiful all the while. I get excited for every Astrid & Friends drop and cannot wait to add to our growing collection. These are multigenerational pieces to pass down through the years!"

1 of 3

Who We Are

astrid & friends is a business started from scratch - fueled by late night baby feeding sessions, by stealing seconds in the middle of the day, and by multitasking at every moment.

a long journey with IVF brought us our beautiful girls, but all that time waiting for them inspired me to spend my time creating. and, pretty soon, my little nighttime hope hobby became a full-time, everyone-in-the-family business.

we're on a mission to provide high-quality options in childrenswear that will still be beautiful and ready for the hand-me-down box, even after it's met your toddlers playtime antics. every design is unique, special, and one of a kind - we make the designs you've been searching for, beyond just dinosaurs and princesses.

no matter how you found us: the organic and sustainable production, or the hand-me-down quality options - we're so glad you're here, friend!

read more about our business model, infertility journey, and how astrid & friends came to be:

Learn More